Who we are
Welcome to Alternative Digital Agency, a leading force in digital solutions, marketing, and
branding headquartered in Dubai, a global hub for digital and technology advancements. With over
two decades of experience, we have consistently supported global brands in navigating the
ever-evolving digital landscape, delivering innovative solutions across multiple countries,
including the Middle East, Africa and India.
We take pride in being digital partners, empowering businesses across diverse industries to boldly
accelerate their journey into the future with our unparalleled expertise and steadfast commitment
to their growth.
Our comprehensive offerings include custom-built CMS, AI-driven technologies, customer experience
(CX) solutions, SEO, paid media campaigns and data-driven insights, enabling sectors such as
automotive, finance, F&B, and real estate to excel. With a steadfast commitment to driving digital
transformation, we help businesses thrive in an ever-evolving landscape.
Explore our expertise and let us propel your business forward with cutting-edge digital
transformation solutions.
Trailblazing the Way in Digital Innovation for Two Decades
Since 2005, Alternative has been a trusted global partner for businesses across a diverse array of
industries, including automotive, government, manufacturing, entertainment, and more. Our journey has
been defined by resilience, adaptability, and an unwavering commitment to excellence. As a valued
partner to industry leaders, we have built a strong reputation for exceeding the high standards set by
our clients.
Our team of experts is passionate about driving digital transformation and innovation, ensuring that
our clients stay ahead in an increasingly competitive landscape.
Our mission is clear: to transform businesses through cutting-edge digital solutions. We thrive on
delivering tailored solutions and strategies backed by data-driven insights and advanced technologies.
Whether you're looking to enhance your online presence, rebrand, or optimize performance, we’re here
to guide you every step of the way.
Our commitment is building a collaborative relationship with our clients. Understand their unique challenges and goals, and tailor solutions accordingly.
Builds trust, encourages open communication, and ensures that solutions are closely aligned with business objectives.
Implement an agile approach to projects, allowing for flexibility, bespokeness and rapid iteration. This ensures that solutions can adapt to changing business needs and market conditions.
Increases responsiveness to client feedback, and accelerates delivery times while enhancing the overall project efficiency.
Utilize data analytics to inform strategy development and implementation. Leverage insights to create targeted solutions that drive measurable results.
Enables clients to make informed decisions, enhances the effectiveness of marketing campaigns, and improves ROI on digital investments.
Offer a comprehensive suite of services that integrates web development, digital marketing, CRM systems, and customer experience (CX) solutions into a cohesive digital ecosystem.
Provides clients with a seamless experience, enhances operational efficiency, and fosters better customer engagement across all touchpoints.
Stay at the forefront of digital trends and technologies by fostering a culture of continuous innovation. Regularly update clients on emerging solutions and best practices.
Positions the agency as a thought leader, builds long-term client relationships, and ensures that clients remain competitive in a rapidly evolving digital landscape.
At Alternative, our team is a powerhouse of creativity and digital expertise, a dynamic collective of
some of the brightest minds from around the world. We believe that innovation thrives in a melting pot
of ideas, cultures, and experiences. By embracing our diverse backgrounds, we craft standout solutions
that resonate across markets and drive impactful change.
Our agency is built on the foundation of nurturing local talent, transforming raw potential into digital
leadership through mentorship and collaboration. This commitment ensures that our strategies are not
only cutting-edge but also deeply rooted in local insights.
With a rich blend of creative visionaries and digitally savvy professionals, we’re redefining what’s
possible in areas like AI, digital marketing, and customer experience. Together, we are more than just a
team; we are a vibrant community shaping the future of the digital landscape, where every idea ignites
opportunity and every collaboration fuels success!
Founder & Global CEO
With over two decades of experience, Piyush leads with a hands-on approach, ensuring that each client’s unique needs are met through tailored, innovative solutions. His dedication to delivering real value has driven the agency’s expansion across Africa, India, and the Middle East.
Global Director
Client Services
Yash Ganatra is the young and dynamic driving force behind Alternative’s global expansion efforts. As the global Director, he brings with him a wealth of consulting and strategy experience from a Big 4 background. His leadership style fosters collaboration and creativity, ensuring that every client receives personalized attention and expert guidance. Yash believes in cultivating lasting partnerships with clients, ensuring their needs are met with precision and creativity. Under his guidance, the agency continues to grow its global footprint while maintaining a steadfast commitment to exceptional client experiences and team growth.
Global Director
Operations & Analytics
With over 23 years of diverse industry experience, Imad brings a strategic vision to his role as Technical Director at Alternative. His expertise spans design, modelling, software development, video production, content creation, branding, SEO, artificial intelligence, and advanced analytics. Imad has collaborated with globally renowned brands like Nissan, Energizer, Volkswagen, National Geographic, Peugeot, Arla, and Ford. His innovative approach and ability to integrate cutting-edge technologies with creative solutions make him an invaluable asset, propelling Alternative forward and ensuring the company remains at the forefront of industry advancements.
Global Director
Strategy & Innovation
Mashkoor Ahmed is a seasoned digital product leader; His journey as a digital native started in mid-2000s with Target Corporation USA (Fortune 50) where he spent over a decade creating digital-first products. He then went on to deliver revenue & growth driving digital products for organizations like JC Penney, Impact Analytics (Tommy Hilfiger, Calvin Klein and Puma) and Unilever’s food solutions business (MENA Region). At Alternative Agency, Mashkoor is building an exclusive Digital Innovation Lab which crafts immersive experiences and advanced analytics solutions tailored to our clients' needs. His global experience across the UAE, India, USA, Greece, and Cyprus gives him a unique edge to adapt to diverse market demands and drive significant business growth. He grew up in Bhopal, India where he did his schooling and undergrads, followed by a Post Graduate course in Research & Data Analytics from MICA Ahmedabad. He is an ardent fan of Batman, and a collector of Air Force 1 sneakers & vintage comic books.
Welcome to Alternative Digital Agency, a leading force in digital solutions, marketing, and
branding headquartered in Dubai, a global hub for digital and technology advancements. With over
two decades of experience, we have consistently supported global brands in navigating the
ever-evolving digital landscape, delivering innovative solutions across multiple countries,
including Africa, the Middle East, and India.
We take pride in being digital partners, empowering businesses across diverse industries to boldly
accelerate their journey into the future with our unparalleled expertise and steadfast commitment
to their growth.
Our comprehensive offerings include custom-built CMS, AI-driven technologies, customer experience
(CX) solutions, SEO, paid media campaigns and data-driven insights, enabling sectors such as
automotive, finance, F&B, and real estate to excel. With a steadfast commitment to driving digital
transformation, we help businesses thrive in an ever-evolving landscape.
Explore our expertise and let us propel your business forward with cutting-edge digital
transformation solutions.
Alternative Africa
Nancy Moodley is a vibrant, disruptive thinker at the helm of Alternative Africa, leading with a bold vision to ignite Africa’s digital revolution. With over 20 years of cutting-edge expertise in customer experience, data intelligence, and digital transformation, she is not just navigating and can reshape the continent’s tech landscape. As a proud African leader, Nancy blends deep local insights with global innovation to empower African businesses. Her fearless, trend-setting approach to AI, Martech, and digital strategy fuels Alternative Africa’s mission to deliver dynamic, future-forward solutions. Nancy is on a mission to transform African enterprises into global digital powerhouses, driving innovation and growth in a way that is uniquely African yet globally impactful.
The expansion of Alternative Agency into the vibrant city of Mumbai, India is fostered by a
commitment to delivering cutting-edge digital solutions by providing a comprehensive range of
services, including CMS Development, Maintenance, SEO, UI/UX Design, Paid Media Strategies, 3D
modeling, and AI-Powered Solutions. Our expert team is dedicated to helping businesses and brands
thrive in the digital landscape, leveraging innovative technologies and creative design to drive
success.
We are excited to tap into the immense potential of the Indian market, which is rapidly
growing in the digital space. With millions of new internet users emerging each year and a vibrant
startup ecosystem, India presents unparalleled opportunities for businesses to thrive online. Get
in touch with us to explore our services and discover how we elevate brands and transform ideas
into impactful digital experiences.
Salih is a dynamic Solution Architect and Technical Project Manager with over 18 years of experience across various industries. His skill set encompasses software development, AI, and cybersecurity, during which he has successfully led teams to provide advanced solutions for clients in the automotive, media, e-commerce, and security sectors. With a strong track record in managing intricate projects, he oversees both front-end and back-end development while promoting technology adoption.